Urban Outfitters' craptastic new logo just a marketing ploy?
Yep. This is for real, folks. As much as I’d like to tell you that I actually shat this out with my eyes closed using Microsoft Word’s “Word Art” feature, I’m afraid I cannot. It’s the new logo that now adorns Urban Outfitters’ web site and news of this travesty is being disseminated across the Interwebs faster than an 18-year-old starlet’s once-private nude pics.
Anthropologie Accessories stores expanding in 2011
Our friends at Stylelist reported this week that Anthropologie (a division of Urban Outfitters) will open a second spin-off accessories-only store, aptly named Anthropologie Accessories, in the “Northeast” early next year.
If you’ve never heard of this specialized version of Anthro, don’t worry. The first accessories-only store opened its doors in the Washington, D.C. suburb of Chevy Chase, Md., on Oct. 29 of this year, so it’s a brand spankin’ new effort by the Philly-based company. It must have been a mighty successful week of business if they’re already planning to open their second store, especially since it’ll be after the holiday rush.
And it’s a good thing. I know a lot of Llamas that are just dying to adorn their necks in $300 necklaces.
While the first one is OBVIOUSLY more polished and also cashmere (I know, I know! Cashmere!) they aren’t THAT far off. If you just tweaked the second one a little bit with a travel sewing kit, you could have almost the same look for a mere fraction of the cost. And both are at Urban!
I guess as a shopper, I expect a certain price point at Urban and “Around The World” isn’t hitting it at all. And, I like a lot of the designers that they’re showcasing and would buy from them directly or even on another site, but it seems wrong to purchase something from Urban that is over $300. Call me stubborn.
I guess in celebration of the seasonal turn and the slight chill in the air, Anthro decided to put a few little vids together on how to layer up and do your daily tasks while maintaining your perfect Euro-craft look.
I’m not going to lie. I totally want to have the life where I go around looking model-y and do things like shop for petit raisin rolls, pick out dahlias and read the paper at my leisure whilst sipping on some coffee. Sounds relaxing. Sounds nice. Sounds like a deep breath after it rains.
Sigh. The life that Anthropologie will bring me if only I learn the Art of the Layer! Right?!
NOW. For a reality and hate-orade check…this girl’s life? SNOOZE FEST 2010. What she really needs is a cheeseburger, some friends and a clue. Homegirl looks sad, lost and hungry every step of the way and the ‘Bike Ride’ isn’t a ride at all, it’s a WALK. A WALK. Also, music instead of leaf static could have taken these videos from ‘The Saddest Life’ to ‘Semi-Enviable Life’ in a hot minute. No one wants to be a girl living in post-zombie apocalypse New York with no friends and no sounds except for leaf static. No one.